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The Gilded Farthing (a Blog) & Rave Reviews
IN THE ALMOST 14 YEARS THE BLUE SHEET HAS BEEN PROVIDING SERVICE TO THE ENTERTAINMENT PRODUCTION INDUSTRY, IT HAS PROVIDED ALMOST 700,000 JOBS FOR PEOPLE IN THE INDUSTRY. IT HAS RECEIVED MORE THAN A DOZEN AWARDS AND MORE THAN A THOUSAND LETTERS OF COMMENDATION FROM OUR READERS. HERE IS A SAMPLE OF SOME OF THEM. ENJOY THEM. THEY ARE WRITTEN BY SOME OF THE VERY NICEST PEOPLE IN SHOW BUSINESS ALSO, HERE IS THE BLOG THAT NOW SEEMS TO BE NECESSARFY FOR ANY WELL TGURNED OUT WEB SITE.
And Mom says, "When you're a kid, you don't think you're a kid. You just think you're short."
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OBLIGATORY BLOG AND RAVE REVIEWS PAGE
On this page you will read some of the things people have written us. We'll only list the good stuff. The other is in the hands of our attorneys. But before we tell you how wonderful people think we are (and they do think we're wonderful), every web site in this day and age must have a Blog. I don't know why. It's just something everyone does. It gives us a chance to blow off steam. So here's our Blog. We'll probably update this more often than the rest of the site because us Blog writers always have a lot to say. It is not obligatory that you read it, but it would be nice if you did. Our Blog is called:
THE GILDED FARTHING
"A Celebration of Truly Worthless Stuff"
Some reflections on the decline and demise of Hollywood, or "So Long, It's been good to know you."
Is the movie industry dead? The economic forecasts would lead one to think so. Hollywood is dying. But the movie business won't go away unless we want it to. I for one don't. Much of what's been happening is attributable to technology changes. But that's just part of it. Technology began perpetually changing the day Edison opened his studio in New Jersey. It never stopped. In a few years the first color appeared. Soon came sound (though movies were never silent;) by the 1920s there were four different sound-on-film systems. Tech change has always been an integral part of movie making. Then came SFX.
What was not a part was the change forced on it by the Paramount decree ending major studio domination, and the surrendering of the asylum to the inmates -- to actors and accountants who hadn't a clue what business they were in. The waters muddied. Those in control made a fundamental marketing mistake in an exercise in arrogance and stupidity that leads directly to the situation we face today. They began to market a product that wasn't what their market wanted -- reality. It started small at first. It wasn't enough anymore just to fire a blank pistol and have someone fall over. You fired it; a squib would explode spraying blood; then they fell over. In Saving Private Ryan, we saw legs blown off, with ragged flesh and blood vessels left obscenely behind -- obscenity in the name of realism. Apply the same principle to 10,000 other details and you have today's movies. Though today's films are technically perfect in almost every respect, over the last 50 years, the product, in so far as the market is concerned, has become increasingly shabby and less responsive to the market's needs. Box office revenues are swiftly falling. Blockbuster just raised the specter of that decline impacting revenues from DVD sales and rentals, plunging them (and soon) also into steep decline. We are at the end of the present day movie industry, like it or not. And good riddance to bad rubbish.
It can be fixed. It's not hard, but it will take resolve. Somehow we must bring ourselves again to believe in Santa Clause. We did once; and because we did, we had an industry. All we need to do to have it again is to unring a bell. We must wipe out every major marketing decision of the last 60 years and go back to what Hollywood once did better than anyone one earth. It's probably too late, but maybe not.
Once upon a time, the industry based everything it did on appealing to lonely people sitting in the dark. We didn't sell them movies. We sold them dreams. That's why the studios were called "dream factories." For a couple of hours a man with a dead end job could rule a kingdom, rescue a beautiful maiden, be a captain of industry. A woman with little joy in her heart could become a queen, be worshipped by a handsome leading men, fill an empty life with romance. Imagination was the only limitation. Then we made things real. If we could just get back to selling dreams, theaters would again be packed/ There's a good deal more to this story, but you wouldn't want it all at once.
And now, about those compliments:
YOU LIKE US! YOU REALLY LIKE US!
"Thank you so much for the encouragement you have given me in my endless pursuit for stardom. The knowledge and information I have gained by talking with you has been unequaled....The Blue Sheet continues to be an invaluable resource." (Tampa)
"Thanks for providing such a terrific tip sheet! I find the Blue Sheet to be an invaluable source for my career. Keep up the good work!" (Jacksonville)
"You're doing a great job and the Blue Sheet is something that people "in the business" should not be without." (New York)
"I'm a great fan of Blue sheet -- Keep up the good work!" (Tampa)
"Keep up the great work! The Blue Sheet is terrific!" (Boca Raton)
"Since your marketing technique has all the tact and finesse of a street corner crack dealer ("the first taste is free, kid") I have no choice but to give you the money that was to pay for my mother's heart, lung, liver, spleen transplant. At most there's $1.50 left to pay for her kidneys (wholesale). Anyway, great rag, Funky Style - Keep those connections HOT." (Winter Springs)
"If it wasn't for your continuous information of the entertainment industry here in Florida, a lot of us would find it harder to get work! Thanks for your persistence!" (Orlando)
"Thanks for all the help. I got 2 calls just because my name appeared in the 5/25-6/9 [issue]. Let's go to work." (Miami)
"Just want to let you know how much I enjoy the Blue Sheet. Keep up the outstanding work." (Atlantic Beach)
"Just wanted to say The Blue Sheet is the only publication that's really the news of the film industry with no spangles, frills, and glittering bull!!! It's very informative and helpful. Keep it up." (Naples)
"I have only recently discovered the Florida Blue Sheet and found it to be an invaluable source of information in my quest to "break into" the industry. You turn out a fantastic product and have gained a lifetime subscriber!!!" (New York)
After arriving [in Florida] I started knocking on doors, and to my surprise some of the doors said that I should get and read the Florida Blue Sheet. Well the rest is history. Your publication is the finest tool I have come cross in my career, and it is easier to use than a BetaCam...Thanks for your help and guidance." (Detroit)
"Just read my first copy of the Blue Sheet. How can anyone in the production community down here survive without it?" (Atlanta)
"What a wonderful publication. Looking forward to Florida in June and The Blue Sheet." (Los Angeles)
"Your paper is a blast out of Creative Heaven....We think you are really getting it together. Thanx and Keep 'em coming..." (Sarasota)
"Just want to take this opportunity to say thanks. You're greatly appreciated and are a valuable tool in my marketing as a working actor. I save all my Blue Sheets and reread them -- good way to find out the "history" of people you're working with." (Orlando)
There are literally still more than a thousand letters of praise for what the Blue Sheet is, what it provides, and the service it renders to people in the industry. We'd like to present them all, but that might be considered overkill. We think you get the idea that we do a lot, and our readers appreciate it.
All of these letters are on file and available for review at our offices.
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